Each of the keynote speakers at Cultivate Conference have real, hands-on experience that they want to share with you. Some are specialists in management, leadership and business growth. They’ll be sharing their tips and strategies that help any rural business owner or manager to transform their operations and see instant success. Others are rural business owners themselves who’ve overseen incredible successes in their own business and want to share their stories with you.
Every speaker has been specifically chosen to speak at Cultivate because of the value and insight they can provide to those working in the rural and agricultural sector. They are all focused on helping businesses in our sector to embrace change and reach their full potential.
Malcolm has always believed in the power of people above systems, and that true leadership is about developing business environments that create wealth. His prime focus is on how energy is used in a transaction, whether this be a presentation, sales pitch or negotiation.
His background of science and marketing within industrial groups gives him unique insights into how businesses transact and develop. Today he employs this considerable expertise through a portfolio of non-executive directorships and three owned businesses.
Robust and pragmatic in his approach Malcolm always ensures that people he works with have the right level of challenge and support to make changes and deliver more than they thought they could both for themselves and their businesses.
Brad Waldron is CEO of 99 RainMaker, a brand-based business development agency. He’s known for his room filling energy, infectious humor and battle proven insights that deliver immediate real-world applications.
As a MD, CEO and Strategist, Brad has a proven track record of delivering outstanding financial results, leading and driving change, and creating a high-performance culture across brands like Microsoft, Sony, L’Oreal and Warner Bros. He works with individuals in at every level of a business to help them identify their most important needs and opportunities and equip them with the skills, strategies and resilience to lead a performing business.
And as five-time winner of the Vistage International CEO OutPerformer Speaker of the Year and the author of Present Naked – How to Deliver Any Presentation with Substance and Sizzle!, he knows how to deliver an effective talk!
Ross McMahon, CEO of Kendal Nutricare, is a food scientist with 30 years’ experience at senior management level in the food industry across Europe, North America and Asia. His scientific background allows him to take a hands-on approach with the business, ensuring a commitment to producing the very best products from British sources.
Over the last four years Ross has built a new company, Kendal Nutricare Ltd, on the foundations of a 55-year-old Cumbrian firm. He has led a team to help reinstate the British manufacturing of infant formula, which was almost lost forever, and has created the vision for the brands Kendamil and Kendalife (named after the local town) to be marketed globally. Kendamil is now also on the shelves of Sainsbury’s, ASDA, Morrisons, Waitrose and EH Booths across the UK.
Ross McMahon has steered Kendal Nutricare to the title of Federation of Small Businesses ‘UK Business of the Year 2017’ and ‘North West Business of the Year 2019’. Kendal Nutricare are also finalists in the ‘Made in the UK 2019 Awards Sustainable and Ethical Manufacturing’ category.
Jane Lane is one of two daughters from a Cumbrian farming family. She studied languages at university, followed by a Masters in marketing, going on to pursue a career in advertising and publishing in London. She now lives in Norfolk with her husband and children on their family farm.
Jane’s parents founded a small motorway service area business in Cumbria when the M6 was built through their farm. Under their leadership and subsequently Jane’s sister Sarah Dunning, this business has slowly grown and developed to encompass two motorway service area sites in Cumbria, two in Gloucestershire and one in Scotland employing a total of 1,300 colleagues.
Jane is now responsible for the farming side of the business which supplies beef and lamb to Westmorland’s Cumbrian sites and she also Chairs the Family Board. Westmorland is still very much a family business with a strong ethos of connecting people with places, through their food, buildings and products.